Jonathan Adler’s New Happy Chic Collection at JCPenney

Last weekend, my husband and I took our anniversary trip to NYC (and yes, I made it to several of the NYC home stores on my must-see list and will share some pics on a later post!). I flew into Newark and then took a train to Penn Station – walking out of the station, this large billboard was the first thing that I saw:

A new line of home goods at JCPenney called Happy Chic – I hadn’t heard. I knew that JCP was completely revamping their home department but I didn’t know any of the details and this little owl lamp was definitely more contemporary than anything I had ever previously seen at JCPenney. I was intrigued to find out a little more and two days later I had plenty of online time to do so while I rotted away in Newark Airport waiting on my delayed plane. Turns out Happy Chic is a home décor line created by Jonathan Adler. You all know about Jonathan Adler, right? We’re talking about the king of bold colors and mid-century modern glamour.

Often when a designer collaborates with a chain store in creating a new home collection, much of the designer’s signature look gets lost in translation. From what I’ve seen, that’s not the case here. The Happy Chic Collection at JCPenney is 100% Jonathan Adler. Chic, glamorous, and colorful. It’s all there.

If you’ve been following the blog for a while (and have a better memory than me), you may remember that the duvet cover my daughter chose for redecorating her room is this one that I got on clearance from Jonathan Adler several months ago:

My daughter’s room is at the top of the list of rooms to decorate once we’re in our new house and I saw several Happy Chic accessories online that I thought would be right up my daughter’s alley so I went to JCPenney yesterday to check out the collection in person. There was a lot of construction still going on in their new home department, but the Happy Chic section looked like it was complete. I was very impressed by the entire Happy Chic display area – it is very well done with a few bedding ensembles set up and accessories beautifully displayed in different color groupings:

 

The bedding collections are so much fun with a great mix of patterns – I especially love the pretty blues in the Elizabeth Duvet Cover Set & Pillows:

And yes, I’m still obsessed by the hot pink and orange color combination so this Katie Quilt that I saw online is also right up my alley.

There were loads of fun lamps and accessories – I’m eyeing these Charlotte Green Ceramic Table Lamps for my daughter’s room.

These Katie Storage Boxes are beyond adorable!

For a graphic punch of black and white, this Striped Ceramic Vase (which is available in three sizes) is very cool: 

And since the line was designed by Jonathan Adler, you knew there would be some owls, right? This Lola Set of 2 Owl Bookends is darling.

The collection includes several colorful poufs including these Katie Round Poufs (which are smaller in person than what I had envisioned),

and this graphic Elizabeth Square Pouf:

There are also some cool bathroom accessories such as the Elizabeth Shower Curtain:

Several furniture pieces are included in the collection but none of these were available in the store. I love the lines of the Crescent Heights Upholstered Bed:

Other cool pieces include the Crescent Heights Tufted Sofa:

and the Bleecker 6-Drawer Dresser:

Overall, I was very, very impressed with the Happy Chic collection. They must trying to attract a whole new group of shoppers to JCP – it’ll be interesting to see if it works! While the line is more expensive than past lines that JCP has carried, I’m assuming that they will be running sales that will result in a very reasonable price point. Also, I did notice online that there are several items where you get a significant discount if you order two or more of the same item. For example, this Ceramic Elephant Stool sells for $200 but if you order two or more, the price goes down to $119.99 each. 

Another example – this Ceramic Cube costs $60 but when you buy two or more, the price is discounted to $35.99.

So I guess the bottom line is that we all need to find a local Jonathan Adler shopping buddy! I was in a time crunch when I stopped by JCPenney so I didn’t get to spend much time in the rest of their home department but I did notice that they have some very cool kitchen and home accessories by Michael Graves. This Double Skyscraper Accent Table Lamp is beautiful (the picture doesn’t do it justice!):

It’ll be interesting to see how their new home collections sell – I hope they do well because it would be great to have another local source for home accessories.

Have any of you checked out JCPenney’s new home department? What was your take??